Grateful Stories or shout-outs to customers is a good idea for story content. Highlights are Stories that are pinned on the profile without a time limit, opposite to a Stories’ 24-hour limit. If you want to retain this post so that everyone who visits your profile can still see the menu or the product list, then you can include it in the highlight section. At least this way, you don’t have to ruin your feed’s aesthetic with boring lists and numbers (prices). This means you only tell this vital information to avid supporters or followers of your account. Stories can relay information to your audience for a short period of time. So instead of posting it on the feed, try Stories. And sometimes it’s not a good idea to post it on the feed because it might ruin the visual coherence of the profile grid. Once in a while, people will ask for your comprehensive product lists and their prices. You can ask people to screenshot their shopping cart containing your products and post it on Stories too. You can include your customer’s messages of purchases. Story’s 24-hour limit and meek placement on the profile means you still can convey this energizing and engaging information about people who patronize your products.Īnd the best part- you can post as many Stories as you want. It might ruin the overall aesthetic that you’re going for. You don’t need to post every transaction on your IG feed. Followers who use your branded GiF will spread the word about your brand for free. More than that, your branded GIF will be able to promote your products and services in some ways. Creating your own branded GIF will make it stand out in Stories full of overused GIFs. But instead of using other’s GIFs, why not create your own. It’s also an excellent way to market your products. GIF is a cute and quirky type of moving image. Or you can smudge the image with color pens and stick in a “Click to See Post” button. For example, you can blur half the body if it’s a portrait. There are many creative ways you can induce curiosity. Now, you can post the whole picture, or you can induce curiosity by hiding a bit of the image.v This way, you lure people to visit your IG profile and view the recent post. Stories reach people who haven’t seen your regular post. So take that extra effort to post in Stories too. It takes so much time to think and create a new post. You’d be crazy not to include new posts on Stories. To help you guide your first Stories campaign, we offer some ideas to post. Even if you’re new to Instagram, you can learn Stories as you use them. And 50% of people who see a brand in stories are likelier to visit their website and make a purchase.Īdd this to the fact it’s very easy to use stories. In fact, 58% of people say they become more interested in a brand after seeing it on Stories. If you follow your favorite brands on Instagram, you’ll see how they use Stories to gather new followers, market their products, create conversation, and engage with their customers.Īnd it works. Instagram stories are nothing new in business.
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